There’s no denying that we’ve all been through a tough time, but now summer is on its way and the days are getting longer and brighter. This new season brings with it a fresh sense of optimism and the feeling that we are finally turning a corner. So it’s time to ditch the “lockdown Lycra” and look ahead to the trends that are going to define post-pandemic style.
Clicks or bricks?
Unsurprisingly, online shopping has boomed during lockdown as shoppers have favoured the comfort, safety–and diversion–of buying over the internet when so many shops have been closed on and off since March 2020.
According to research experts Statista in a study undertaken in October 2020, this trend is particularly prevalent in the clothing and footwear sector and most popular amongst 45-54 year olds. Statista predicts that this consumer trend will continue to grow over the next couple of years as people value the convenience of purchasing fashion online.
Post-pandemic fashion: back to the future with nostalgia
It’s a very human instinct to look to the past in uncertain or difficult times and all the signs are that nostalgia is going to be a big theme in post-pandemic fashion. The 1970s are going to be a key influence here. This was a decade of big social shifts that fundamentally changed the way that we see the world. The 1970s were times of upheaval, but at the same time people now look back fondly on them as quite an exciting decade, provoking a surge in creativity and inspiring iconic fashion looks.
Expect to see designers channelling the stylish but easy-going vibe of the 1970s with high-waisted, flared jeans in soft, light denims and floaty, brightly-printed dresses for a feel-good, post-pandemic feel.
Front & centre: quality, classic style & authenticity
Another key driver of fashion in the post-pandemic fashion world is going to be investment in classic staples that will stand the test of time.
The Covid crises has highlighted “throwaway” shopping habits and generated a desire for authentic, quality fashion and accessories. More than ever, we are looking for quality pieces that will work hard with what we already have in our wardrobe. And we should be able to mix and match these new items in lots of different ways.
So our recommendation is to search out well-cut shapes made from premium fabrics and high-end finishes that will last and look good season after season. Look for classically elegant staples such as blazers to add the finishing touch to both formal and casual outfits. You’ll find footwear and accessories will come in versatile neutrals such as blacks, browns and more summery creams and there will be increased emphasis on quality tops in premium fabrics.
Working it: comfort & style when working from home
One of the biggest changes in 2020 was the number of people forced or choosing to work from home instead of making the daily trip to the office. Suddenly, it became almost acceptable to dress our top half smartly for a video conference, while still in our pyjama bottoms and wearing a massive pair of furry slippers that no-one could see.
It looks certain that people will continue to work from home for at least some of the time in the coming months. Many businesses have already confirmed that they intend to continue with blended work patterns, combining part-time working from home with some days spent in the workplace or office. Working from home has a lot of advantages, but personally we can’t help feeling that getting dressed for the occasion helps to boost our mood and gives us more motivation for the day ahead.
Comfy leisurewear has been a go-to option for work for many months now. Fashion pundits predict that this trend will continue to influence what we wear in our professional lives in the future, with the emphasis on a more relaxed and comfortable take on traditional workwear which still looks polished and professional. Fashion gurus are suggesting that now is the time to ditch the leggings and tracksuit bottoms for pieces that are still relaxed and easy to wear, but are a whole lot more stylish. Cut a dash at your next virtual meeting with a throw-on dress in a soft and flattering jersey fabric that is chic, so easy to wear and will have you looking the business in seconds.
Another top tip for working from home in style in the post-pandemic era is to wear a well-cut long or short sleeved top made from a premium fabric and keep a jacket on the back of your chair. As soon as your next video call comes in, you can simply slip your jacket on over your top in moments to create a more pulled together look. Okay, you may still be secretly wearing a pair of big fluffy slippers on your feet, but we won’t tell if you don’t!
Masks: facing the future
From all the predictions around at the moment, it looks very likely that the obligation to wear a face covering in public places is going to continue for some months to come. So if we are going to do this, let’s do it in style.
These days face masks are available in so many different colours and styles it’s easy to find one to match or complement your chosen outfit, support your favourite charity, or to make your own. If you are feeling creative, face coverings really aren’t hard to make and the UK Government website has simple step by step instructions to guide you through the process.
Yes, it has been a difficult time over the past year, but hopefully there are some positives that we can take from it. Family, friends and compassion have never been more important and we have a new understanding of the importance of kindness and enduring, sustainable quality in our daily lives. So let’s look forward to better days ahead in the era of post-pandemic fashion and hold on to the lessons we have learned to make the world a better place, while looking fabulous.