Our Values

Confidence-boosting fashion

By creating flattering fits designed for the modern British woman, each garment we create is a wonder to wear—and our competitive prices make them an affordable luxury. Our mantra is “dare to be you”, and our stylish designs will help you to do just that.

Fabulous fit

All of our designs are created with real British women in mind. Using signature tailoring which flatters every figure, you’ll find joy in wearing our fabulous pieces. With over 90 years’ experience, we know how to dress the modern woman.

Looks and feels good

We’re devoted to inspiring your inner confidence. Using premium fabrics to create confidence-boosting designs, our garments look as incredible as they feel. Each piece in our core collection is specially designed for women over 50 who are young at heart, and available in sizes 12-26. We also offer many designs in both Regular and Petite lengths, to ensure that every woman will find her perfect piece at MONA.

Aspirational, unique fashion

Our luxury European labels can’t be found on the British high street and are inspired by the chic women of the continent, blending the very best trends, colours and fabrics that Europe has to offer—so you know you’ll find something unique at MONA. From a single item to an entire outfit, you can curate your very own personal style from a variety of different brands.

Trustworthy style advice

We have a long and trusted history with almost 90 years’ experience. Our style experts curate collections which show you how to wear, pair and style our garments. By combining our leading fashion knowledge with interpretations of the latest catwalk trends, we cater our collection to you. With inspiring outfit ideas in both our catalogues and our regular newsletters, you’re in the safest of hands at MONA.

Market-leading customer service

We like to get to know our customers, so you know that we understand your needs and can offer tailored, personal style advice for all your upcoming events. We offer a uniquely personal approach, which ensures that every MONA experience is special. From product queries to order placements, every one of our valued customers receives a personal service, and our friendly, dedicated customer service team are always on hand to help if you have any questions.